About Me

For several years now, I’ve been running the WHAT THE HES studio, though for nearly two decades I’ve been proving that good design is not just about aesthetics, but above all-character. I started out of pure passion, which over the years I’ve forged into almost 20 years of comprehensive experience in graphic design.

My natural environment is creating logos and visual identities. To deliver this at the highest level, I delved into the techniques of calligraphy and lettering years ago. Initially, it was meant to be just an auxiliary tool, merely another extension of my skill set at the time. Ultimately, however, it became one of the main pillars of my thoroughly distinct style.

My greatest love, both professionally and privately, is motorsport. In a world where fractions of a second determine victory, I help teams, brands, and private drivers leave their competition behind (at least visually).

At the same time, I’m a massive fan of drifting. So, when I’m not putting the finishing touches on your projects, I’m most likely behind the wheel of my S13 or sitting in the garage fixing something I broke just a moment earlier.